In our sphere of thought, there is more to us than the vigour to be profitable. In the ecosystem we’ve lovingly created and nurtured over the years, we are a team of hand-picked tailors and designers who thrive under the same roof. We find an innate joy in working in our humble sun-lit office together, creating timeless designs. With 90% of our employees being women who provide valuable support to their families, we’ve come to realise that as we rise, we want the society to progress with us. And that, is the cornerstone of our being.
India on a
We as a brand, are truly rooted in India. Our country is a myriad of veritable fabrics and weaves that innately define our identity in the world. We feel so privileged to be one of the many proponents of these heritage weaves. The aim is to bring to light our diverse textiles from across the length and breadth of this country. From hand-woven ikats to block-prints and more, we wish to redefine these traditional weaves with our contemporary designs and modern silhouettes.
We believe in slow fashion. Every garment is a culmination of timeless designs and innate care. Right from paying fair wages, providing a pleasant workspace to our employees, procuring fabrics directly from the weavers to stitching on demand, we attempt to bring in sustainability in every phase from production to purchase. We are resolute to make sustainable fashion affordable, with designs that are high quality, functional, comfortable, & kind to our Mother Earth.
We endeavour to build a close-knit community of strong and independent women from all walks of life. In the pursuit of it, we interview women to be reckoned with and converse with them about their life and journey on our Instagram handle under the series #TheAugustLIVE. The stories of these women inspire us, bolster us, and instil a deep sense of solidarity among the bold women who associate with us. By creating functional outfits in body-positive sizes, we believe that every woman deserves to feel empowered irrespective of her size, colour or shape & we’re here to lead the way.